Snapdragon 888+ & AI: How Smartphones use AI with PocketNow


Artificial intelligence is already making a difference in our everyday experiences. Right now, the phone or device you’re using leverages AI and machine learning technology.

The Snapdragon 888+ 5G Mobile Platform is the best in AI performance, with more than a 20% AI performance upgrade over its predecessor. The 32 TOPS enhance experiences like mobile photography, gaming, streaming and battery life.

In this interview, Ziad Asghar (VP of Product Management for Snapdragon Technologies & Roadmap at Qualcomm) sits down with PocketNow for an in-depth conversation about the Snapdragon 888+ 5G mobile platform and AI. In addition, Asghar answers burning questions about how the platform will impact everyday processes and where he sees AI technology going in the future.

Asghar also delves into the real-world applications of AI, from real-time translation to video upscaling, auto-enhanced photography, and seamless gameplay. 

During this interview, some of the most important questions came from Snapdragon Insiders, who wanted to know more about convenience and battery life. According to Asghar, often, we think “the more powerful the chip, the more power it consumes.” However, Snapdragon 888+ provides more processing power while reducing battery consumption so that devices can last all day.

What does Asghar think about the future of artificial intelligence? As AI continues to evolve, we’ll see a broader application to products on a use case level, technology level, and product level.