AMD Ends HS, H & U Branding: Introducing “Ryzen AI”

AMD Ends HS, H & U Branding: Introducing “Ryzen AI”

AMD has decided to simplify its mobile processor branding by discontinuing the previous HS, H, and U designations for 15-45W TDP (Thermal Design Power) chips. Instead, they are adopting a uniform branding called “Ryzen AI” starting from the upcoming Strix Point generation.

Here are the key points:

1. Old Branding:

   • Previously, AMD used different labels for their mobile Ryzen CPUs based on power levels:
     • HX: High-end (55W+)
     • HS & H: Standard (35W+)
     • U: Low-power (15-28W)
   • These designations helped users understand the performance tiers of different laptops.

2. New Branding:

   • The upcoming Strix Point and subsequent mobile CPUs will all carry the “Ryzen AI” branding.
   • AMD will no longer distinguish between U, HS, and H; instead, they’ll use one SKU to cover the standard TDP range of 15W-45W.
   • The name HX will be retained, but its definition will change from what it used to be.

3. Challenges for Consumers:

   • While the new branding simplifies things, it might make it harder for consumers to understand the actual TDP configuration of the chips.
   • For instance, the HX tag will appear on certain SKUs, but these won’t necessarily be the new “Fire Range” parts; they could be follow-ups to existing HS/H chips.

In summary, AMD’s move to the “Ryzen AI” branding aims to streamline their product lineup, but users will need to pay attention to specific details when comparing performance levels across laptops.

Keep an eye out for the upcoming Strix Point CPUs! 🚀