AMD Radeon Brand Could Be Dropped for Next-Gen GPUs

After nearly two decades, AMD is reportedly considering dropping the AMD Radeon brand in favor of a new naming scheme for its next-generation GPUs. The company’s upcoming RDNA 5 graphics card architecture is expected to feature a “clean sheet” design, similar to the successful Zen CPU architecture introduced in 2017. Graphics cards based on RDNA 5 might even receive a new name.

What We Know So Far

• RDNA 5 Architecture: AMD’s RDNA 5 GPU architecture is anticipated to be a significant leap forward. It promises improved performance, efficiency, and features across a wide range of hardware.
• Clean Sheet Design: Like the Zen series, RDNA 5 will be a fresh start, potentially leaving behind the tarnished reputation of previous Radeon GPUs.
• Competition with Nvidia: While RDNA 4 GPUs are not expected to compete directly with Nvidia’s high-end offerings, RDNA 5 could change the game.

Why Consider a New Name?

The Radeon brand has faced challenges over the years, struggling to keep up with Nvidia’s competition. Despite aggressive pricing, Radeon GPU sales have declined. If AMD truly has a “clean sheet” GPU architecture in the works, rebranding could be a smart move to signal a fresh start and renewed competitiveness.

Remember, these details are still in the rumor phase, and AMD has made no official announcements regarding RDNA 5 or its branding. Nevertheless, strong competition in the GPU market benefits gamers, and a Zen moment for AMD’s GPU division would be exciting.

In the meantime, if you’re looking for a new AMD graphics card, the Radeon RX 7800 XT offers fantastic performance at an attractive price point.