Qualcomm Snapdragon X Series Laptops Marketshare

PassMark Reports Only 0.3% Benchmark Submissions from Qualcomm Snapdragon X Series Laptops

As the Qualcomm X Series approaches its first month on the market, the initial reception has been lukewarm. Officially launched on July 18 after being showcased at Computex, these laptops have been in the hands of reviewers for weeks. Despite extensive testing, the adoption rate remains low.

Qualcomm’s Ambitious Goals vs. Reality

Qualcomm’s CEO, Cristiano Amon, has expressed ambitious goals for ARM architecture, aiming to capture 50% of the Windows PC market within five years. He even mentioned that some OEMs are considering ARM for 60% of their PC portfolios. However, current data does not support these optimistic projections.

Benchmark Data Highlights Challenges

According to PassMark Software, ARM-based submissions featuring the Qualcomm Snapdragon X Elite series accounted for a mere 0.3% of total benchmark submissions over the past 30 days. In stark contrast, x86 (Intel/AMD) submissions dominated with 99.7%. Only 56 ARM-based submissions were recorded, significantly fewer than the number of review samples distributed.

Market Positioning and Pricing Issues

One potential reason for the slow uptake is the market positioning of Qualcomm’s laptops. Targeting the premium segment with starting prices around $1000, these devices offer impressive battery life and decent CPU performance. However, compatibility issues with non-ARM software and games make them a tough sell for many consumers.

Future Comparisons with Intel and AMD

The competitive landscape will become clearer as PassMark releases data on Intel Lunar Lake (Core Ultra 200) and AMD Strix Point (Ryzen AI 300) laptops, all set to launch within a four-month window. These comparisons will provide further insights into Qualcomm’s position in the market.

Conclusion

While Qualcomm has set high expectations for its Snapdragon X Series, the current market data suggests a challenging road ahead. The company will need to address pricing and compatibility issues to gain a significant foothold in the Windows PC market.