Micron Abandons Crucial Brand to Focus on AI

The video discusses how Micron, a major memory manufacturer, is abandoning its consumer-facing Crucial brand to focus on the AI industry, which is described as driven by a "god of money AI". This decision comes despite Micron receiving significant tax breaks, government subsidies, and taxpayer money.

The speaker argues that this move will lead to several consequences:

• Higher prices for consumers.
• Less competition in the consumer memory market.
• A consolidation of computing power into data centers, making hardware less affordable for individual consumers.

The video highlights the historical context of price-fixing and fraud within the memory industry, which is largely controlled by three suppliers: Samsung, SK Hynix, and Micron. The speaker claims that companies now openly discuss their intentions in earnings reports, indirectly signaling their market moves.

Examples of skyrocketing RAM prices are provided, with some kits increasing by over 200% in just a few months. The video also suggests that SSD prices will follow a similar trend since the same fabs manufacture flash for these devices.

The speaker expresses concern that this trend signifies a "reverse Robin Hood" scenario, where resources are taken from the many (taxpayers and consumers) and given to the few (mega-corporations and data centers). The ultimate concern is that consumers will no longer be able to afford hardware and will instead have to rent computing power through cloud services.